James Tien, Chairman of HKTB with Eason
Hong Kong launches two month summer campaign
Wednesday, 1 July 2009
In a bid to lure more visitors to the city in summer, the Hong Kong Tourism Board (HKTB) has launched a Summer Spectacular campaign in a two month long initiative to drive arrivals over July and August.
Focusing this year on short-haul and Mainland China, the new Summer Spectacular campaign will look at Hong Kong as “Hip” and “Hot” with a focus on new product.
With this approach, Hong Kong is also looking to lure in younger travellers, and will look to doing this with the help of Eason Chan, local Hong Kong celebrity to be the city’s Hong Kong Summer Spectacular Ambassador.
“Notwithstanding the continued impact of the global financial tsunami and human swine flu pandemic, we believe that we must grab the opportunities of the peak summer travel season, especially in the Mainland and short-haul markets,” said James Tien, HKTB Chairman.
“To widely promote travel to Hong Kong during the season, we have allocated more than 80% of our HK$48 million summer promotion budget to promotions in these source markets.”
For the Chinese Mainland market, the tourism body has doubled its budget to HKD20 million and have already begun promoting the summer campaign through travel trade partners in 24 different cities.
A range of offers will also be made available during the period, with coupon books covering dining, entertainment, shopping and other activities valid through to the 31st of August, 2009.
“The HKTB is deeply grateful for the support of our trade partners, who are extending a wide range of attractive offers and privileges to visitors during the Hong Kong Summer Spectacular period,” adds Mr Tien.
Hong Kong Summer Spectacular Campaign: official site
Source: travel blackboard 07.01.2009
Photos: sina 06.30.2009 (courtesy of tungstar) & szhk 07.01.2009
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