To celebrate 10 Years of the, Italian designer, Fendi's Baugette line, the company is going worldwide and holding Fendi 10+ Art Exhibition's in various cities. From April 2 - 27, 2008, the Fendi 10+ Art Exhibition will be held in Hong Kong at the The Gallery at Harbour City (海港城美術館展), featuring Hong Kong's well known "fresh minds" (食腦之人) creating their own unique versions of the Fendi Baugette bag. Hong Kong's "fresh minds" include the entertainment industry's Eason Chan, Jan Lamb, Wyman Wong, co-creator of Shrek the Third Raman Hui 許誠毅, Hong Kong photographer, director and graphic designer Wing Shya 夏永康, graphic designer with focus in advertising and brand design Alan Chan 陳幼堅, Taiwanese writer Ruey Lin Chen 陳瑞麟, illustrators Alice Chan, Carrie Chau and makeup artist Rick Chin. The theme of the designs was set as "The Joy of Children."
Eason stayed up late at night to create his exclusive Fendi Baguette design and the final design featured a smiley face with a dream bubble, the line WESHOULDALLDREAMALITTLEMOREOFTEN on the interior of the shoulder strap, and the designer's name Fendi and the Chinese characters 十加 on the back. In a phone interview Eason explains, "I received a package from Fendi, enclosed was a white canvas Fendi Baguette and a box of color pantone. When I saw all the colors I was so happy that I was about to create a color filled bag, but after some more thinking I realized a black and white bag can also be pretty. The theme is 10+, '+' representing 'plus,' so I wrote the Chinese characters 十加 (ten plus) in Chinese calligraphy -- we are Chinese, so East meets West. The front of the bag has a smiley face with a tongue sticking out -- a personal gesture whenever I sign something for a fan. When you open the flap of the bag there is a bubble which represents a 'dream bubble' and is left empty so the future owner of the bag can fill the dream bubble with their own dream. On the interior of the bag's handle is the phrase "we should all dream a little more often" which has always been a phrase I use and representing one should dream a little more and my hope that the world is more colorful, more joyous and filled with happy dreams."
Source: appledaily 04.02.2008
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The Hong Kong Fendi 10+ Art Exhibition opened on April 2, 2008 at the The Gallery at Harbour City (海港城美術館展) where the event was star filled.
Miriam Yeung was at the Fendi 10+ Art Exhibition and aside from liking Eason's design, she also admires Carrie Chau's My Girl.My Baguette because the design featured 4 men carrying the bag and presenting it to a woman they love. The design represents a man willing to work hard for a woman, which is a proud representation for women. Miriam says she wants to purchase Eason's bag so she can give it to Hilary Tsui as a birthday gift.
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Bags by the other designers
Carrie Chau My Girl.My Baguette
Jan Lamb with his signature smiley faces, hopes everyone smiles a little more
Ruey Lin Chen laughs while he puts his bag on his head
Wing Shya, one of the designers
Alan Chan's fierce red bag, representing the vitality of life
Carina Lau's colorful design, to be featured at the Taiwan leg of the Exhibitions
Alice Chan with her creation
Jan Lamb with his signature smiley faces, hopes everyone smiles a little more
Ruey Lin Chen laughs while he puts his bag on his head
Wing Shya, one of the designers
Alan Chan's fierce red bag, representing the vitality of life
Carina Lau's colorful design, to be featured at the Taiwan leg of the Exhibitions
Alice Chan with her creation
Sources:
Fendi 10plus Official Site
Alice Chan's blog 04.03.2008
mingpao & takungpao 04.04.2008
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